In today’s email:

Revenue is trending up and increasing 20% month over month. There may be specific levers you can pull to push your partners harder. Partners like Chargeback touch ~10% of the active customers and yield high-value customers post intervention. Chargeback-attributed AOV is twice as high compared to AOV of customers attributed to direct traffic.

Customers: Customers are staying on for more then one round of purchases. Customers who come directly to your site (not from search) stay 6x longer.

Products: Great engagement with core products. Customers who try core products first stay on longer than the new product lines. The more overlap between core products and new products, the deeper the engagement. Customers who tried multiple flavors tend to stay on 3x longer, and their AOV doubles.

Site: 23% conversion rate. Adding an upsell offer during the checkout process did not drive away customers.

Revenue:

• Revenue increased by 27% compared to prev month. Customers increased by 26%, and your average order value increased by 4%
  

• The Healthiest channel is Direct traffic. Direct traffic retains the most number of customers over a period of time (6x compared to alternate channels) and tends to spend more on the site per order. They are your most loyal. What differentiates direct channels from alternate channels? Gift cards word of mouth?

• Customers touched by chargeback tend to spend more on the site per order. Chargeback is associated with the highest % of revenue when it comes to alternate channels.

• Recharge recurring customer retention increased by 4%, but repurchases overall increased by 9%. That indicates that many customers tend to repurchase using the one-time purchase route.

• Klaviyo is interesting to watch because it tends to yield high-retention customers. It is almost 5x reteined compared to other alternate channels.

Customers:

• 74% of the customers bought more than once.
  

• Repurchase has increased based on the previous period by 7%.
  

• Retention is primarily due to Chargeback, as nearly 30% of the revenue was touched by chargeback. Also, after an intervention from Chargeback, customers tend to spend a lot more per order on the site.
  

Products:

• The chocolate flavor is your most loved flavor and has a high number of repurchases.
  

• Vanilla has customers that repurchase 6 times, vs chocolates have 5 repurchases.
  

• I would investigate how to increase repurchases on the chocolate flavor and also understand why the lower yielding flavors are often paired with vanilla.
  

Site:

• 13% Conversion rate from start to finish.
  

• Upsell offers did not negatively impact the checkout process. The users clicked straight through the upsell offers and went to the thank you page.